Study finds only 9% of data brokers follow California’s privacy law
A Stanford study found that only 9% of data brokers comply with California's data broker privacy law, suggesting widespread non-compliance across the industry.
Why this matters: California's law was supposed to give people real control over who is selling their personal information. Nine percent compliance means it is mostly not working. Data brokers profit by trading details about your life — where you live, what you buy, who you know — and most of them are apparently ignoring the rules meant to stop that. A law without enforcement is just a suggestion. The question now is whether California will actually make the other 91% answer for it.
Who should care: General readers · Privacy officers · Policy
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