Yes to California's Bill to Ban Surveillance Pricing
The Electronic Frontier Foundation has announced its support for California's S.B. 2564, a bill that would ban surveillance pricing — the practice of charging different customers different prices for the same product based on their personal data, such as browsing history or location.
Why this matters: Most people assume prices are prices. They are not. Companies can already use your data to quietly charge you more than the person next to you for the exact same thing. You do not see it happening, and you cannot opt out of something you do not know exists. That is not just a privacy problem — it is a fairness problem. If this bill passes, California would be one of the first places to draw a hard line against using personal data as a pricing weapon. That is worth paying attention to.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
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