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The New Jersey Legislature passed the Fair Price Protection Act, which prohibits the use of surveillance pricing in grocery sales. The law blocks retailers from using personal data or behavioral tracking to set individualized prices for food products.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
The Electronic Frontier Foundation has announced its support for California's S.B. 2564, a bill that would ban surveillance pricing — the practice of charging different customers different prices for the same product based on their personal data, such as browsing history or location.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
Connecticut has updated its privacy law with several new provisions, including rules for data brokers, a ban on selling geolocation data, restrictions on using surveillance-based data for pricing, and new requirements around genetic data. The changes expand the state's existing consumer privacy framework across several high-sensitivity data categories.
Who should care: Lawyers · Compliance · Privacy officers · Cybersecurity · General readers · Policy
Maryland has passed what is being described as the first law of its kind targeting surveillance-based pricing, where companies use personal data to charge individuals different prices. The law contains notable loopholes that may limit how much it actually constrains the practice.
Who should care: Privacy officers · Cybersecurity · General readers · Policy