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An EPIC attorney spoke to NewsNation about surveillance pricing, the practice of using personal data to charge individuals different prices based on what companies know about them. He acknowledged that consumers have little practical power to detect or stop it, especially when shopping online.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
The US Senate Judiciary Committee examined legislative options for tackling surveillance pricing, a practice in which companies use personal data to charge individuals different prices based on their tracked behavior and characteristics.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act on July 23, 2026, prohibiting retailers from using consumers' personal data to set individualized grocery prices. The law places New Jersey alongside New York, Connecticut, and Maryland in restricting how personal data can be used in pricing decisions.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
The Electronic Frontier Foundation is backing California Assembly Bill 2654, authored by Assemblymember Chris Ward, which would ban surveillance pricing — the practice of charging different people different prices for the same product based on personal data companies have collected about them.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
New Jersey Governor Mikie Sherrill has signed the Fair Price Protection Act, banning surveillance pricing in grocery retail and giving consumers a private right of action to enforce it. New Jersey joins Maryland and Connecticut in restricting the practice, while New York has sent similar legislation to its governor.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
The New Jersey Legislature passed the Fair Price Protection Act, which prohibits the use of surveillance pricing in grocery sales. The law blocks retailers from using personal data or behavioral tracking to set individualized prices for food products.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
The Electronic Frontier Foundation has announced its support for California's S.B. 2564, a bill that would ban surveillance pricing — the practice of charging different customers different prices for the same product based on their personal data, such as browsing history or location.
Who should care: Privacy officers · Cybersecurity · General readers · Policy
Connecticut has updated its privacy law with several new provisions, including rules for data brokers, a ban on selling geolocation data, restrictions on using surveillance-based data for pricing, and new requirements around genetic data. The changes expand the state's existing consumer privacy framework across several high-sensitivity data categories.
Who should care: Lawyers · Compliance · Privacy officers · Cybersecurity · General readers · Policy
Maryland has passed what is being described as the first law of its kind targeting surveillance-based pricing, where companies use personal data to charge individuals different prices. The law contains notable loopholes that may limit how much it actually constrains the practice.
Who should care: Privacy officers · Cybersecurity · General readers · Policy