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Enforcement
EPIC · · US Federal

EPIC and Consumer Groups Urge FTC to Treat Surveillance Pricing as an Unfair Practice

EPIC and several consumer advocacy organizations filed a comment with the FTC arguing that personalized pricing based on surveillance data should be treated as an unfair trade practice, not merely addressed through disclosure requirements. The groups are pushing the agency to take stronger enforcement action than its current proposed policy statement.

Who should care: Lawyers · Privacy officers · Compliance · Cybersecurity · General readers · Policy

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News
EPIC · · US Federal

PRESS RELEASE: EPIC and CFA Publish New Resource: Explaining Surveillance Pricing and Other Data-Driven Pricing Practices

EPIC and the Consumer Federation of America have released a new public resource explaining surveillance pricing — the practice of using personal data to set individualized prices — and related data-driven pricing methods.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

#surveillance#privacy Read original →
News
EPIC · · US Federal

NewsNation: Tips for short-circuiting ‘surveillance pricing’

An EPIC attorney spoke to NewsNation about surveillance pricing, the practice of using personal data to charge individuals different prices based on what companies know about them. He acknowledged that consumers have little practical power to detect or stop it, especially when shopping online.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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News
IAPP · · International

US Senate Judiciary unpacks potential paths to address surveillance pricing

The US Senate Judiciary Committee examined legislative options for tackling surveillance pricing, a practice in which companies use personal data to charge individuals different prices based on their tracked behavior and characteristics.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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News
Inside Privacy (Covington) · · International

New Jersey Enacts Ban on Surveillance Pricing

New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act on July 23, 2026, prohibiting retailers from using consumers' personal data to set individualized grocery prices. The law places New Jersey alongside New York, Connecticut, and Maryland in restricting how personal data can be used in pricing decisions.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

#surveillance#privacy Read original →
News
EFF — Deeplinks · · International

San Francisco: Don’t Fall for Industry Defense of Surveillance Pricing

The Electronic Frontier Foundation is backing California Assembly Bill 2654, authored by Assemblymember Chris Ward, which would ban surveillance pricing — the practice of charging different people different prices for the same product based on personal data companies have collected about them.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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News
EPIC · · US Federal

NJ Governor Signs Grocery Surveillance Pricing Ban with Private Right of Action into Law

New Jersey Governor Mikie Sherrill has signed the Fair Price Protection Act, banning surveillance pricing in grocery retail and giving consumers a private right of action to enforce it. New Jersey joins Maryland and Connecticut in restricting the practice, while New York has sent similar legislation to its governor.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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News
EPIC · · US Federal

New Jersey Legislature Passes Grocery Surveillance Pricing Ban

The New Jersey Legislature passed the Fair Price Protection Act, which prohibits the use of surveillance pricing in grocery sales. The law blocks retailers from using personal data or behavioral tracking to set individualized prices for food products.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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News
EFF — Deeplinks · · International

Yes to California's Bill to Ban Surveillance Pricing

The Electronic Frontier Foundation has announced its support for California's S.B. 2564, a bill that would ban surveillance pricing — the practice of charging different customers different prices for the same product based on their personal data, such as browsing history or location.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

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News
H Hunton Andrews Kurth LLP · · International

Connecticut Privacy Law Updates: Data Broker Rules, Geolocation Sale Ban, Surveillance Pricing Restrictions, and Genetic Data Regulations

Connecticut has updated its privacy law with several new provisions, including rules for data brokers, a ban on selling geolocation data, restrictions on using surveillance-based data for pricing, and new requirements around genetic data. The changes expand the state's existing consumer privacy framework across several high-sensitivity data categories.

Who should care: Lawyers · Compliance · Privacy officers · Cybersecurity · General readers · Policy

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News
IAPP · · International

Maryland enacts a first-of-its-kind surveillance pricing law, but there are loopholes

Maryland has passed what is being described as the first law of its kind targeting surveillance-based pricing, where companies use personal data to charge individuals different prices. The law contains notable loopholes that may limit how much it actually constrains the practice.

Who should care: Privacy officers · Cybersecurity · General readers · Policy

#surveillance#privacy Read original →